Collaborating with the agency Rupert, I contributed to the production of over 100 SKUs of packaging, all adhering to their new design language. Our focus was on maintaining the essence of the bulletproof brand while targeting a more premium market segment. The packaging portfolio encompassed a diverse range of products, including small bottles, coffee packaging, larger tubs, retail displays tailored for bulk market placement, and even chocolate wrappers. Our goal was to create packaging that not only reflected the brand's identity but also elevated its perception in the eyes of consumers, delivering a cohesive and premium brand experience across all touchpoints.